Outdoor Advertising
Lippincott, Wilmot. OUTDOOR ADVERTISING. McGraw-Hill Book Company. 1923. 1st. 340 pgs. Frontis, 103 text photos, illustrations and plates of which 32 are in color. The advertising contents include Posters and Posting; Street Car Advertising; Electric Display; Painted Display; Window Display; Miscellaneous Forms and Novelties; Psychology of Outdoor Advertising; Art and Color Techniques; War Advertising and Its Influence; Interesting Examples of Outdoor Advertising; Cost of Outdoor Advertising and Comparison of the Media – Relative Values. Vg cond.