The New La Salle - 1935 - Automobile Catalog
[CADILLAC LA SALLE]. THE NEW LA SALLE. CADILLAC PRESENTS A QUALITY BUILT LOW-PRICED LA SALLE WITH FLASHING NEW PERFORMANCE. Detroit, MI: Cadillac Motor Car Division, General Motors Corporation, 1934. 10 pp (unpaginated).] With 4 color plates, numerous text illustrations, photo illustrations. First edition of this very scarce dealer’s showroom brochure for the 1935 La Salle Cadillacs. Before the Great Depression, La Salle had been cranking out high sales, and had a great following, but by the depths of the great depression, the sales had shrunk to below 3500 cars a year, but then Harley Earl’s designs came along to salvage the line. The 1935 La Salle sat on the brand new chassis introduced in 1934, and the independent front suspension, as well as featuring a new bumper, reshaped V-type windshield, and cowl with shielded portholes, and a longer wheelbase. The La Salle’s sales rose to 8653 cars in 1935. No copies located in Worldcat. Vg cond.